Massena LAB Archetype 1.0 Friends-and-Family Release, Champagne Dial, New 2023

This is the Massena LAB Archetype 1.0. The watch is a friends-and-family-exclusive limited-edition of 50 chronograph with vintage styling and a stunning champagne dial. The Archetype 1.0 is the successor to the sold-out Archetype 0.0, also a vintage-inspired chronograph with a gilt dial released in 2021. 

The dial of the Archetype 1.0 is inspired by the chronographs from the 1950s. The champagne dial, which changes color depending on the light from pale salmon to ivory, features applied, rhodium-plated Arabic numerals and navy-blue indices. At the center of the dial is a prominent, escargot style spiral tachymeter. The dial has two subdials: at 6 o'clock, a thirty-minute counter; and at 9 o'clock, the small seconds.

For increased legibility, the hands are color-coordinated for timekeeping or chronograph functions. Stainless steel hands are employed for hours, minutes, and seconds, while the chronograph and the thirty-minute counter hands are blued steel.

The Archetype 1.0 measures 42mm and is cased in stainless steel, which is both polished and brushed for visual interest. The watch features a double-domed sapphire crystal.

The watch is powered by the Swiss-made, manual-wound, Sellita caliber SW510 with 58 hours of power reserve. The movement features a unique Massena LAB gilt signature on bridge and a hacking stop second device.

The Archetype 1.0 is fitted with Italian-made, Saffiano leather watch straps and a Swiss-made, stainless steel Massena LAB buckle.

Limited to only 50 pieces. A Massena LAB friends and family exclusive. Made in Switzerland. 

2 year Warranty

Technical Data

Case Size:             42 mm

Movement:        Manual-Wound Sellita Cal SW510, BH M Elaboré

Jewels:  23

Frequency:          28,800 VpH

Power Reserve: 58 hrs